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Step 4: Developing a
Marketing Plan
Once you have your target market determined, it's time to
develop your marketing plan. You know who your target market it
and you need to determine how to find those potential buyers.
The internet is now THE place where buyers start their home search, so
getting the information on your home on the internet is of utmost
importance. Include many pictures and, if at all possible, a virtual
tour of the home.
Buyers often drive the areas they like to see if any new homes are on
the market, so you need to be sure to have a very visible sign in your
yard. You may even want to have a flyer on the home in a
"brochure box" on or near the sign.
Newspaper ads can be costly, but FSBOs cannot afford to miss any avenue
of marketing available to them. By Owner Homes Magazines are another
advertising medium you might consider.
If you decide to hold an open house, be very careful. Make sure
there is more than one adult at the home and have the children in the
family some where else. No amount of money from your home sale is
worth risking your personal safety. Be careful.
| Go on to Step 5 of Selling
a Home |
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